Lush leaving Social Media. I know I did. Publication from LUSH UK (@lush) APR 8, 2019 12:17 PDT. Going forward the UK strategy is to primarily focus and invest more heavily in our owned platforms, where we have seen stronger engagement, rather than rely so heavily on third parties. “Over time the social networks are creating more and more obstacles for direct dialogue between us. 17 April 2019 4 min read. Lush has relied heavily on social media to promote a number of prevailing issues, most notably animal cruelty and environmental issues.Gone are the days when businesses and users could amass a following by simply posting high quality and engaging content. British brand Lush released a statement on instagram that the brand covers the social media accounts. (And neither are you.) Last week UK company Lush (yes, the bath bomb brand that I cannot walk past without having either my daughter or my wife — or both — beg to go in!) Social media is the best customer service tool and you have direct access to your customers. by Sarah Hoffman If you saw any of the reports about Lush Cosmetics in the industry pubs earlier this month, you probably thought the sky was falling. But for the time being, Lush has decided to relinquish its social media platforms instead.In a statement on its Instagram page, the company best known for its bath bombs and organic face masks wrote: “We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. Lush was founded in 1995 by Mark Constantine and Liz Weir. The beauty company has announced it is closing its social media accountsYou can smell a Lush store long before you see one, one second you’re breathing in petrol imbued London air and the next it is as if someone has stuffed a passion fruit up both nostrils.This pungent, fruity aroma has become so ubiquitous with the Lush franchise that a strong argument could be made for scrapping all superfluous branding strategies altogether. They focus on word of mouth, PR, events and partnerships to promote their brand – along with the amazingly strong scent that wafts up all the way … It is walking away from a community spanning 569,000 followers on Instagram, a Facebook following of … Lush has relied heavily on social media to promote a number of prevailing issues, most notably animal cruelty and various environmental issues but have now decided to scale back their social media in the UK.One of the most well-known and vocal cosmetics brands in the country is quitting social media, Lush announced that they will start to scale back social media activity. By Noman Kenneth, 10 April 2019. Why I respect Lush’s decision to leave social media. As more and more platforms change algorithms from organic to paid, and essentially from social platforms to advertising platforms, will we see an exodus of more brands follow Lush out the door?We would love to hear your opinion – was this a good or bad move from Lush? Going Viral: Coronavirus in the creative industry Are you sure you want to mark this comment as inappropriate? Lush isn’t leaving social media. So in an effort to make Lush better educated as both technologists and consumers, we’re making the bold step to evolve our social media strategy. Together, they decided to create a business that would create body and hair products that are fresh, green, verdant and 100% vegetarian. {{#replies}} You can find our Community Guidelines in full 5 Ways to stay social while isolating “Typically, brands will always look to target their customers wherever they are online. In the statement Lush said the decision to leave social media was motivated by a desire to be more socially conscious and promote real voices instead of chasing ephemeral likes. So we’ve decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead.”Lush’s decision to forgo social media has come as a surprise to many of its followers particularly as the company has been historically vocal on their Instagram and Twitter platforms, often posting in support of charitable causes such as banning plastic and championing women’s rights.The company, which has amassed 569k followers on Instagram, 423k on Facebook and 202k on Twitter, has announced that its customer services will return to a more traditional model where customers can get in touch via email, web chat and telephone.In the statement Lush said the decision to leave social media was motivated by a desire to be more socially conscious and promote real voices instead of chasing ephemeral likes.Whether this novel, or perhaps traditional approach will be successful remains to be seen, according to Although, Lush's instagram post ends with the cryptic promise "This isn’t the end, it’s just the start of something new", suggesting the company has a new digital strategy up their sleeves. The UK arm of cosmetics company Lush has just announced a drastic change to its social media strategy, basically exiting Facebook and Instagram in their traditional forms.. Lush famously do not pay to advertise their products online or offline. In 2018, Wetherspoons called it quits expressing concerns around personal data misuse and the addictiveness of platforms; compared to Lush, it had a relatively small audience. Why Lush is quitting social media There are a few important lessons to learn from Lush leaving social media

However, the statement hints that there may be something more in the pipeline and the extent of that still remains to be seen.It is not the first time a company has quit social media. April 30, 2019 . When we first heard that Lush was abandoning its use of social, leaving behind its 1,200,000 followers, the world of social media was ultimately shocked. Is Conversational Commerce the Future for Businesses? {{#singleComment}}{{value}} Comment{{/singleComment}}{{^singleComment}}{{value}} Comments{{/singleComment}} by: Cassie Roma. The company, which sells soaps, bath bombs and other cosmetics led with the following statement and encouraged customers to get in touch via phone, email or through the website.Alongside LushUK, it is reported that Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla social media accounts will also be discontinued.