Google has always strongly recommended that webmasters should release original, fresh, Click for source as well as interesting material. Innovative link building campaigns win awards.Discussing a strategic content plan designed to get your category pages ranking higher will be impressive in an interview.White hat SEO and black hat SEO might seem easy to define on the surface, but in truth, most of SEO seems to fall into the gray zone.If the website you are working on is not your own, and the owner does not understand the risks, then it is White hat SEO might seem the obvious way to go if you want to know that you are above reproach.White hat SEO means following the “rules”.

on page seo techniques 2017, seo meaning, seo techniques, types of seo marketing, types of seo tools, types of white hat seo, use different types of seo, what is SEO Blog In this video we will discuss types and methods of search engine optimization. white hat SEO-- to know why it's far better for you and all web designers. Black Hat Hackers. A gray area.Bing’s guidelines on website content clearly indicate the level of quality needed to rank well:“Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well on Bing. Ignorance is bliss. It’s in their risks and rewards too.Implementing black, white, or gray hat techniques all carry risks.Black hat techniques have a clear risk of manual actions.If you are caught going against the search engine guidelines then you may be penalized by some or all of your website content being removed from the search indices.The web might be a better place if every website played by the search engines’ rules, but they don’t.As such, if your brand is in a very competitive industry you might not be able to rank against competition that is employing black hat techniques.PBNs and other link schemes can be highly effective. Among the basic elements of good SEO practices, there are: Reactions: Edunoddy. Your content should be easy to navigate, should be rich and engaging to the website visitor, and provide the information they seek.”Google’s advice is similar.

“Black Hat” search engine optimization (SEO) is a term used to refer to techniques, or companies, that use tactics to deceive search engines in order to push search rankings higher (even if only temporarily). Though if you get caught doing some very nefarious SEO tactics (e.g., hacking), then you could face legal issues.There is no governing body who determines what lies within ethical SEO practice.It’s purely a general consensus among SEO professionals based on the guidelines given by the closest organizations we have to a governing body.The only rules we have to go on in SEO are the ones given to us by the search engines.Search engines get to decide what conditions must be met to feature on it.The algorithms used by the major search engines have been developed over the years to combat obvious and unhelpful manipulation of the search results.They are there to catch websites that go against the spirit of the ranking systems.The search engines determine what is fair play and what is illicit behavior.Google is well known for having quite clear webmaster guidelines that are used by SEO professionals to identify what could land a website in hot water if discovered.In these guidelines, we see mention of activity like “cloaking”, “doorway pages”, and “scraped content”.Penguin, Panda and Payday all included measures to lessen the presence of websites in the SERPs that don’t follow the guidelines.The core difference between black hat and white hat SEO is whether you are working in the spirit of the search engines’ guidelines.There may be nuances to the guidelines that you find unclear, but are you working to meet the guidelines or get around them?As with a lot of SEO, there are differing opinions on what gray hat SEO is.Take the first page of Google’s results on “what is gray hat SEO” and you’ll see articles with a mixture of definitions, broadly falling into the categories of:Gray hat SEO is neither black hat nor white hat, but something in the middle.Either transitioning between the two, or a mixture of the two.Not something that you would willingly inform Google you are doing.Not something you should automatically be penalized for.It’s not necessarily a bad practice, but it is being done with the intention to get ahead in the rankings.Essentially, the use of white, black, and gray hat terminology is arbitrary.What it arguably does do is help keep SEO practitioners in check when they are working on websites that they don’t own.Black hat techniques, ones that deliberately go against the search engine guidelines, carry risks.As such, websites that go against the guidelines could be penalized by an outright, or partial ban from the search engine.You may cause a business to lose its largest source of income if it can no longer be found through its main organic source.In the absence of a governing body, clients of SEO pros do not have much to go off, except:What are some activities you could place in the black, white, and gray hat categories?“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”Creating content of value to users with the goal of educating, informing or delighting them.Just so happens that the content is so good that other sites want to link to it as a resource.Private blog networks (PBNs), adding your website link to any blog comment you can, and paying for links.Creating content purely for the sake of gaining links could be considered against Google’s guidelines by the definition given above.However, if that content is really relevant and valuable to visitors to the site, is it really against the spirit of the guidelines? White hat SEO and black hat SEO might seem easy to define on the surface, but in truth, most of SEO seems to fall into the gray zone.